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Brand Strong. Market Smart.

One day. Real strategy.
A clear path forward.

Date TBD | 9:00 AM – 5:00 PM | LOCATION | Max 15 Attendees

DO ANY OF THESE SOUND FAMILIAR?

  • You're posting consistently — but not seeing results
  • You're not sure which platforms are actually worth your time
  • Your website exists, but doesn't actually convert
  • AI sounds useful, but you don't know where to start
  • You spend more time reacting than executing a real strategy
  • You keep saying you'll "figure out the marketing" once things slow down
  • You've tried the tools — Canva, Mailchimp, Instagram — but they feel disconnected
  • You want clarity — not just more content to consume

If any of that landed...
then this intensive was built for you.

You'll leave knowing exactly what to do next with your marketing.

Brand Strong. Market Smart. is a full-day, hands-on intensive designed to give you the strategic foundation and the practical tools to market your business with clarity and confidence.

This isn't a workshop where you take notes and go home inspired. You'll leave with real deliverables — a brand positioning statement, an audience persona, a 30-day content plan, and a written 90-day marketing roadmap — all built in the room, for your actual business.

Create and edit

Discover the intuitive tools for crafting compelling content using your personalized demo.

Publish and share

Our platform empowers informed decision-making, tracking campaign performance, and data reporting.

Session 1: Who Are You? Brand Positioning

Most businesses skip brand strategy and go straight to tactics — then wonder why nothing sticks. You'll define what makes you distinctly valuable and to whom, and leave with a completed brand positioning statement.

Session 2: Who Are You Talking To? Audience Strategy

You can have a great brand and still fail at marketing if you're talking to everyone. You'll get specific — demographics, psychographics, pain points, and the language your audience actually uses — and complete a full audience persona.

Session 3: What's Your Story? Core Narrative

Your brand positioning and audience clarity come together in a core narrative: the through-line that shows up consistently across every channel. You'll draft yours using a proven problem–solution–transformation framework.

Session 4: Your Website as Your Hub

Your website should be the strategic center of your digital ecosystem — not a digital brochure. You'll audit your own site against a 5-element checklist and identify your top 3 priorities to fix.

Session 5: Email and Social as Amplifiers

Email and social are not separate strategies — they amplify your core narrative. You'll build a simple, sustainable content framework and leave with a 30-day content plan skeleton ready to use.

Session 6: Working Smarter with AI

AI tools like Claude are game-changers for small business owners — when you know how to use them. You'll learn to write prompts that actually sound like you, and leave with a personalized AI prompt library starter kit.

Closing: Build Your 90-Day Marketing Plan

You'll close the day with an actual, written 90-day marketing plan — not just notes. Three priorities, specific actions, channels, and timelines. This is the moment that makes the day worth the investment.

Meet the Speaker

Ashley in Blue Lights-1

Ashley Collins

Ashley Collins is a strategic communications and marketing leader with 15 years of experience driving brand visibility and organizational impact for entrepreneurs, small businesses, nonprofits, and startups.

He is a Co-Founder of Palmer Pointe Creative Solutions, a boutique creative agency that helps businesses show up consistently, confidently, and creatively — across digital and physical spaces.

Ashley built Brand Strong. Market Smart. because he kept seeing the same pattern: smart, capable business owners spending time and money on tactics that weren't working — not because the tactics were bad, but because the strategy wasn't there first. This intensive is the day he wishes more of his clients could have before they started.